This common marketing mistake just might put you out of business

It’s a marketing question that often comes up from start-up and established business owners:

“What is the one marketing technique that will work best to generate leads and sales for my business?”

Well… first of all… it’s not even the right question to ask.

If you’re serious about growing your business, a better question to ask is:

“What are different things I can do to effectively market my business?”

The difference?

The first question assumes there’s one magic marketing tactic that will generate all the profits you could possibly want, is downright cheap or free, and doesn’t take any of your time to implement.

And why would you want to limit yourself to use only one way to promote your business?

The second question shows you want to explore the many marketing strategies and options available.

The truth about promoting your small business…

Frankly, there is no single magical marketing technique that works like gangbusters for any business, all the time, and is cheap. It just isn’t reality.

There are, however, many different ways to promote your business. Ones that have been proven to work for many businesses.

Just to name a few of the marketing methods your business could use: (Successful businesses typically use several of these at the same time)

• Direct Mail
• Postcard marketing
• Websites
• E-mail marketing
• Social Networking
• Business referral networks (like BNI)
• Radio & TV ads
• Space ads

These can all work for your business – some better than others, depending on your business and who your prospects are.

To get the best results, you need to figure out where your prospects are hanging out, and deliver the right sales message and an irresistible offer to them, using the media they’re most likely to read or hear.

Dan Kennedy, a world-known marketing expert, said it best, when asked what marketing technique he would use to get new clients:

“There’s not one way I would use to get lots of clients, but I know 50 ways that will each get me a few.”

It boils down to this…

When it comes to marketing your small business… there is no right answer… and don’t put all your marketing eggs in one basket.

Mix and match several of the techniques, using the ones your ideal prospects are looking at.

What are your thoughts?

If you need help with website design, writing SEO optimized web copy, e-mail marketing, or other online marketing strategies, I can help!

To your marketing success!

Merrill Clark
Website and Marketing Copywriter

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