Generate more sales and profits by simply going back to marketing basics
Do you know of a business owner, marketing manager, or a sales professional who doesn’t want more good leads and more paying customers?
I don’t… And if I did… I’d tell ‘em they should be in a different line of work.
Anyway – today you’re going to learn the 3 most important basics of marketing anything to anyone.
Though they are vital to your success – they’re so simple, most people don’t even think about them.
Dan Kennedy, a world class marketing guru, calls it the Marketing Results Triangle.
The Who:
One leg is your market, or audience. To help clients figure this out, I ask them these questions…
“Who is your ideal customer or prospect?” You can get this info in several ways including looking at your past sales, surveys, case studies, and simply talking with your existing customers. See if there are any commonalities such as where they live, their average age, income, marital status, etc.
Then, once you figure out the “who” you want to market to, you can find an appropriate mailing list.
Your message:
Next leg is your sales message, which must resonate and get the attention of the people (the who) you want to respond. Basically, use the right bait for the right fish, metaphorically of course. It’s the words you use to communicate your message, and include a kick ass offer that’s aimed squarely at your ideal prospect.
The media:
How do you reach your ideal prospect? Direct mail, radio, postcards, emails, flyers under windshield wipers?
The list is endless… but you need to try and use as many as possible that make sense. For example… pizza flyers on windshield wipers may get a good response… but a $100,000 financial opportunity… not so much.
In closing…
All 3 of these legs need to work together in order to be successful. If you only consider or use 2 out of any 3…
It just ain’t gonna work.
So spend some time, and figure out these 3 things. And I’ll bet you’ll start seeing better results almost immediately.
What are your thoughts?
If you need help with website design, writing SEO optimized web copy, email marketing, or other online marketing strategies, I can help!
To your marketing success!
Merrill Clark
Website and Marketing Copywriter
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