By Merrill Clark:
Web and Direct Response Copywriter
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Are you a sales rep, or maybe a small franchise owner, selling insurance, power, payroll processing, credit card processing, or any other product or service?
Do you regularly pounding the pavement scrounging for your own leads, hoping to talk with the “right” person?
And more often than not, do you hear: “Sorry… the person you Continue reading
By Merrill Clark:
Web and Direct Response Copywriter
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Nope. It’s not a trick question. Understanding how important promises and setting expectations really are will help you keep more of your clients from jumping ship to your competition.
Just because you’re a superstar in your field and do great work, your clients should Continue reading
By Merrill Clark:
Business owners… This is very important.
I’m sure you’re fully aware how important it is to maintain complete control and security of all of your business dealings and accounts.
Think about it like this. You wouldn’t give full access of your banking account info to Continue reading
How about selling rooms in a retirement community to a teenager using e-mail?
What do you think… would either of these marketing campaigns actually work?
Probably not so good.
But why? Continue reading
Gotta quick analogy for you today…
Your company’s marketing message should work the same way as trying to convince your husband to let you go on a “girls out” weekend.
(Guys… the same principle holds true for you, too)
Let’s say your 3 closest girlfriends in the whole wide world are planning a “girls only” weekend away for fun, pampering, and pedicures, and want you to go, too.
Will your husband Continue reading
Recently, my wife and I are talking, and out of the blue she says to me:
“I bet Billy Bob Biz owner could make more money by sending me a postcard to remind me that it’s been more than a year since I got those expensive new hearing aids and they recommend getting a free hearing checkup every year.”
She goes on to say: “Wonder how many of their customers defect to the competition because Continue reading
Did you ever go to a website where the top header consisted of a series of rotating pictures that weren’t relevant?
Did it drive you crazy because you didn’t have Continue reading
Why do we use words, anyway?
Simply put… Because the right words quickly and effectively communicate your thoughts, emotions, and feelings to other people.
For my purposes here, I’ll break down writing styles into 3 main groups: Literary (novels or fiction books), editorial writing, and persuasive writing.
Today’s topic is what I call persuasive writing, and why successful people use Continue reading
First… SEO is inherently complicated, but I want you to understand why it’s important for you to grasp the basics. So here’s my simple definition without going into all the techie details.
Search engine optimization (SEO) is the process of getting your website’s pages to attract various search engine’s attention.
You’ll notice I said “process” – because good SEO isn’t a one-time thing, it’s ongoing.
Properly optimized web pages help search engines determine what the page is all about, so it can give each page a “rank” in their search results pages (SERP).
Simple… Continue reading
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So… lets start with my definition of a web landing page.
And depending on who you talk to, it can have several meanings.
To put it simply, a landing page is a laser-focused Continue reading
