Let’s discuss Part 14 of the 15 Profitable Marketing Power Tips you should use in every marketing or advertising technique you use to promote your business.

If you own or manage a business, and are responsible for generating new prospects and clients with advertising, then you can use this technique to increase response to any of  your sales copy.

Let’s face it. There just aren’t too many of us who like to listen to people talk about themselves. (except for the ones doing the talking, of course)

How often does this happen to you?

You’re at a networking event, and some guy in a suit comes up to you and introduces himself.

The next thing you know, he starts rambling on and on and on about himself, how wonderful he is, and how he’s the best thing since sliced bread – but do you really care about how great he is?

Personally, when that happens to me, I just wanna throw up.

But that’s just me. And you probably want to know what it’s got to do with marketing, anyway.

What would have happened if instead of him talking about his greatness for five minutes, he would have asked you some questions about yourself, your business, and what kind of business problems you faced? How would you feel then?

Maybe like he was more interested in you and how he could help you, than in himself?

Hmmm… Novel idea, huh?

Let me ask you this…

Have you ever read an ad or a website that did the same exact thing… “we do this”, or I’ve been there and done that”, or we’re the best”?

Of course you have – most of ’em are! Unfortunately, that’s what most people write… about themselves, not what will get results.

But what they should be saying … is about you … and how they can help you.

You’ve heard it before – “What’s in it for me!” or WIIFM.

That’s what people care about – themselves – not you. People are inherently selfish and are usually motivated by their own needs and wants.

Profitable Marketing Power Tip #14:

Every word in all of your marketing copy should speak directly to your prospect and their problems, and how you can solve them.

So after you write sales copy, go through it and look for the words I, we, ours, and us. Then rewrite those sentences using “good words” like you, yours, and you’ll. You should be using the “good words” about three times to every time you use a “bad word”.

Your marketing copy will be smokin’ hot, (see how I used it), because your prospects will be reading about themselves, not you.

Do you agree?

To check out the previous tips you may have missed, the links are below:

Part 1 marketing & advertising power tips for NH small business owners

Part 2 marketing & advertising power tips for NH small business owners

Part 3 marketing & advertising power tips for NH small business owners

Part 4 marketing & advertising power tips for NH small business owners

Part 5 marketing & advertising power tips for NH small business owners

Part 6 marketing & advertising power tips for NH small business owners

Part 7 marketing & advertising power tips for NH small business owners

Part 8 marketing & advertising power tips for NH small business owners

Part 9 marketing & advertising power tips for NH small business owners

Part 10 marketing & advertising power tips for NH small business owners

Part 11 marketing & advertising power tips for NH small business owners

Part 12 marketing & advertising power tips for NH small business owners

Part 13 marketing & advertising power tips for NH small business owners

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And visit www.webcontentNH.com for help with Website design, writing SEO copy, e-mail marketing, or other online marketing strategies.

To your marketing success!

Merrill Clark
Website and Marketing Copywriter

Today is Part 13 of the 15 Profitable Marketing Power Tips you should use in every marketing or advertising technique you use to promote your business.

If you own or manage a business, and are responsible for generating new prospects and clients with advertising, then this tip will help you increase response to your sales copy, no matter what media you use..

Almost everyone knows what a guarantee or warranty is.

Basically, if you buy something from me, and it fails to work like I promised, I’ll fix it for free.

Of course, some guarantees are better than others.

Some really suck, making you pay all the shipping costs… and some are great, even sending you pre-paid boxes to mail off the defective merchandise back.

But I’m surprised how many business owners don’t even mention their guarantees in their sales copy.

I don’t understand why –  because mentioning your guarantee can be a very useful and compelling reason why your prospect would buy from you, instead of your competitors.

Your guarantee can be the tipping point in their decision to buy.

And if you take away any risk of losing money by offering and conveying a great warranty, you remove a huge obstacle from their buying decision.

For example: Have you ever read a letter that includes a guarantee something like this?

“If you’re not happy with the results you get from this product in 30 days, we’ll refund every penny you paid including shipping, and you can even keep what’s left for your trouble”

Come on now… If you are interested in this particular product, you can’t lose if you buy it! They take all the risk out of your purchase.

Profitable Marketing Power Tip #13:

A good guarantee carries a ton of power in any sales message, because it takes away the risk of purchasing your products.

So make sure to provide a great warranty (but not so crazy that it sounds too good to be true), and make sure you tell the world about it in every sales message you write.

Do you agree?

To check out the previous tips you may have missed, the links are below:

Part 1 marketing & advertising power tips for NH small business owners

Part 2 marketing & advertising power tips for NH small business owners

Part 3 marketing & advertising power tips for NH small business owners

Part 4 marketing & advertising power tips for NH small business owners

Part 5 marketing & advertising power tips for NH small business owners

Part 6 marketing & advertising power tips for NH small business owners

Part 7 marketing & advertising power tips for NH small business owners

Part 8 marketing & advertising power tips for NH small business owners

Part 9 marketing & advertising power tips for NH small business owners

Part 10 marketing & advertising power tips for NH small business owners

Part 11 marketing & advertising power tips for NH small business owners

Part 12 marketing & advertising power tips for NH small business owners

.

And visit www.webcontentNH.com for help with Website design, writing SEO copy, e-mail marketing, or other online marketing strategies.

To your marketing success!

Merrill Clark
Website and Marketing Copywriter

Today is Part 10 of the 15 Profitable Marketing Power Tips you should use in every marketing or advertising technique you use to promote your business.

Quick question for you… Do you want your prospects read your sales copy?

If your sales copy reads like a complicated legal brief, uses big, complex words, or doesn’ t directly relate to your reader on a personal level… they probably won’t.

They’re more likely to completely ignore it, and you’ll lose any chance to make a sale.

Profitable Marketing Power Tip #10:

You gotta remember that it’s people who read your sales letters, ads, and web copy – not robots or businesses.

Every time you write any marketing copy… whether it’s your company brochure, a sales letter, websites, emails,  or whatever…

Make sure the sales copy is written with some personality.

You want it to sound like you wrote it specifically for the reader, using short and simple language. A trick I sometimes use is to pretend like I’m talking one-on-one with a friend over a beer.

It forces me to talk to him in a way he can easily understand. That, in turn, helps me write copy that sounds simple, but still clearly communicates the message I want to convey.

Most people don’t like it when you talk over their heads, but many still write and even talk using language that sounds impressive, but turns off their audience, because they don’t understand it.

Do you agree?

To check out the previous tips you may have missed, the links are below:

Part 1 marketing & advertising power tips for NH small business owners

Part 2 marketing & advertising power tips for NH small business owners

Part 3 marketing & advertising power tips for NH small business owners

Part 4 marketing & advertising power tips for NH small business owners

Part 5 marketing & advertising power tips for NH small business owners

Part 6 marketing & advertising power tips for NH small business owners

Part 7 marketing & advertising power tips for NH small business owners

Part 8 marketing & advertising power tips for NH small business owners

Part 9 marketing & advertising power tips for NH small business owners

.

And visit www.webcontentNH.com for help with Website design, writing SEO copy, e-mail marketing, or other online marketing strategies.

To your marketing success!

Merrill Clark
Website and Marketing Copywriter

Today is Part 9 of the 15 Profitable Marketing Power Tips you should use in every marketing or advertising technique you use to promote your business.

Did you know that you can get higher response when you include exact numbers in sales copy and headlines, as opposed to using rounded off numbers?

“It’s true”… according to well known copywriters such as Clayton Makepeace and Bob Bly.

But when people write sales or ad copy and headlines, they usually don’t know the numbers, or they’re plain lazy, so they just round off, or use numbers that sound impressive, but aren’t accurate.

And what happens?

Often they don’t sound true, and the copy sounds weak and kind of wimpy.

Profitable Marketing Power Tip #9:

Use actual specifics in all sales copy and headlines.

It will make your copy and headlines much more powerful, plus it will sound more believable to your readers.

This will boost your response rate.

Here’s an example:

Bad – How Mike C. from ABC Company saved thousands over a year’s time simply by changing his company’s health insurance plan.

Good – How Mike C. from ABC Company saved $3,142.00 in 9 short months simply by changing his company’s health insurance plan.

See the difference?

Do you agree?

To check out the previous tips you may have missed, the links are below:

Part 1 marketing & advertising power tips for NH small business owners

Part 2 marketing & advertising power tips for NH small business owners

Part 3 marketing & advertising power tips for NH small business owners

Part 4 marketing & advertising power tips for NH small business owners

Part 5 marketing & advertising power tips for NH small business owners

Part 6 marketing & advertising power tips for NH small business owners

Part 7 marketing & advertising power tips for NH small business owners

Part 8 marketing & advertising power tips for NH small business owners

.

And visit www.webcontentNH.com for help with Website design, writing SEO copy, e-mail marketing, or other online marketing strategies.

To your marketing success!

Merrill Clark
Website and Marketing Copywriter