direct mail | Sales Copy and Marketing Advice That Sells

Recently, I’ve heard certain marketing people proclaiming that, with the low cost of email marketing, direct mail is quickly dying.

But I disagree.

It is true email is a low-cost alternative to mailing a postcard or letter. But unfortunately, with the massive amounts of spam getting into your in-boxes each day, many have a great relationship with the “delete” key.

And if an email doesn’t even get opened, it is a failure because it certainly can’t sell anything.

More and more savy business owners and marketers are taking advantage of the average user’s indifference about their emails and reverting to sending direct mail again.

You know, the letters and postcards you get in your real mailbox. Paper you can actually touch and at least has a snowball’s chance in hell of getting your attention long enough to read it.

Some people have told me they look forward to getting sales messages in the mail, even prefer it to email.

Direct mail has been proven again and again to be an effective and profitable way to generate leads and sales.

Don’t believe it for a second when you hear real mail is dead!

Are you up to the challenge of using direct mail to your advantage with postcards and letters thet get opened and read – then call you for more information or to order?

To get more information about this post, marketing advice, or about my direct response copywriting services, e-mail me or call me at 603-686-5140.

To your marketing success!

Merrill Clark
Website and Marketing Copywriter
Crestview Marketing Services
www.crestviewmarketing.com

Visit www.webcontentNH.com for Website design & copy or online marketing strategies

Aim your marketing and advertising directly at only the people that could become your customer – and assuming your message, timing, and choice of media is right, the results will speak for themselves.

Today, my wife showed me an oversized postcard she got at the office she works for.

She brought it home and asked me to look at it and tell her why they would send one to her, knowing full well her type of company would never think of using this particular service.

It was a great question, and it also proves a valuable marketing point.

In this case, it was a parking lot striping company and they sent their postcard (a poorly written one, at that) to an accounting office in a huge office building, obviously that didn’t have the least bit to do with maintaining the office building or grounds.

I told her how unfortunately, many companies waste significant amounts of money marketing to the wrong people. They do mass mailings without filtering the lists of prospects to get the best results.

What they should have done is sent the postcard to the owner of the building, not the tenants.

The moral of this story is this:

When businesses send out marketing materials to generate leads or sales, make sure the list you send it to is approporiate for your products or services.

The overall list size will be much smaller, but your overall costs will be less and your response rates will be much higher.

The best chance of a successful marketing campaign follows this basic formula:

You need to send the right message to the right people, at the right time, using the right media.

If you follow this proven rule, your campaigns will be much more successful than a mailing blitz.

To get more information about this post, marketing advice, or about my sales copywriting services, e-mail me or call me at 603-686-5140.

Merrill Clark
Website and Marketing Copywriter
Crestview Marketing Services